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Traditional and Digital marketing
Traditional marketing doesn't allow direct interaction with customers, whereas digital marketing offers a higher level of engagement and interaction. Whether it is through social media comments or email messages, your target audience is instantly connected with you through various digital marketing channels. Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories: Print (magazines, newspapers, etc.) Broadcast (TV, radio, etc.) Direct Mail (catalogues, postcards, etc.) Telephone (telemarketing, sms marketing, etc.) Outdoor (billboards, fliers, etc.) Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four P’s of marketing: pro...
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