Carrier in Digital Marketing

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What is Digital Marketing?

Majorly, Digital Marketing is the use of digital mediums and tactics to connect with and influence actual and potential customers at the place where they spend considerable time- the Internet.
With technology pacing at a speed unlike ever before and businesses getting more and more dynamic with every passing day, a professional in digital marketing field is likely to be involved in mutiple aspects of marketing. Here are the general areas a digital marketing professional will get involved in during their career in digital marketing:
  • Marketing Automation
  • Blogging
  • Brand Management
  • Web Desgning and Web Development
  • Social Media Marketing
  • Content Curation and Content Management
  • Marketing Strategy
  • Editing and Copywriting
  • Data Analytics
  • E-Commerce
  • SEO (Serach Engine Optimisation)
  • SEM (Serach Engine Marketing)
  • Email Marketing
  • Mobile Marketing
  • Interactive Technology (such as ML, AI etc)
Don’t worry. You don’t have to be an expert in all these areas. However, for a successful career in digital marketing it is advisible to get training in two to three of the abvove mentioned areas.

What are the Various Components of Digital Marketing?

Imagine Digital Marketing to be a big fat umbrella. No, a little bigger than that. Yeah, perfect. Now, you would find the following people standing under this umbrella and discussing a brand in the same tone and with the same enthusiasm:
  • The muscular Search Engine Optimisation
  • The philosophical Content Marketing
  • The amiable Social Media Marketing
  • The calculative Pay-Per-Click
  • The wise Affiliate Marketing
  • The sophisticated Native Advertising
  • The fashionable Marketing Automation
  • The straightforward Email Marketing
  • The image-conscious Online PR
  • The entertaining Inbound Marketing
You want to be friends with all or few of these people so you can enjoy rainbows of your career and also stand strong through the rains of constant advancements in the economy? Well, stay tuned then. In the next 5 minutes, you will know everything about pursuing a career in digital marketing.

What is a Digital Marketing Professional?

A successful digital marketing professional is the one who is self-motivated to learn about the latest trends in the respective industry, enthusiastic about building a favourable brand image, and passionate about building meaningful relationships with the customers. A digital marketing professional possess the knowledge and skills to exploit the power of Internet for posting blogs, creating social media posts, conduct advertising campaigns, creating web pages, etc. Digital Marketing includes the following positions:  
  • Brand Manager
  • Social Media Marketer
  • Online Content Developer
  • Business Analytics Specialist
  • Search Engine Optimisation Specialist
  • Web Designer
  • Professional Blogger
  • Mobile Marketing Specialist
  • Email Marketer
  • Search Expert

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