Posts

SEO

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SEO (Search Engine Optimisation) What is SEO ? SEO stands for “search engine optimization.” It is the process of getting traffic from the “free,” “organic,” “editorial” or “natural” search results on search engines. SEO stands for   Search Engine Optimization , which is the practice of increasing the   quantity   and   quality of traffic to your website through   organic search engine results . Types of SEO ? Technical SEO One-Page SEO Content SEO Off-Page SEO Local SEO Mobile SEO Ecommerce SEO

Google Analytics

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Google Analytics What is Google Analytics ? Google Analytics is a free   Web analytics   service that provides statistics and basic analytical tools for search engine optimization ( SEO ) and marketing purposes. The service is available to anyone with a Google   account. Google bought Urchin Software Corporation in April 2005 and used that company’s Urchin on Demand product as the basis for its current service. Google Analytics features include: • Data visualization tools including a   dashboard , scorecards   and motion charts, which display changes in data over time. • Segmentation for analysis of subsets, such as conversions. • Custom reports. • Email-based sharing and communication. • Integration with other Google products, such as AdWords, Public Data Explorer and Website Optimizer. Google Analytics is geared toward small and medium-sized retail websites. The service has limitations that make it less suited to more complex websites and larger enterprises

Artificial Intelligence

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What is Aartificial Intelligence ? In   computer science ,   artificial intelligence   ( AI ), sometimes called   machine intelligence , is intelligence   demonstrated by   machines , in contrast to the   natural intelligence   displayed by humans. Colloquially, the term “artificial intelligence” is often used to describe machines (or computers) that mimic “cognitive” functions that humans associate with the   human mind , such as “learning” and “problem solving”. Computer science defines AI research as the study of “ intelligent agents “: any device that perceives its environment and takes actions that maximize its chance of successfully achieving its goals.   A more elaborate definition characterizes AI as “a system’s ability to correctly interpret external data, to learn from such data, and to use those learnings to achieve specific goals and tasks through flexible adaptation.” Sophia Robot Sophia   is a social   humanoid robot developed by Hong Kong based company

Affiliate Marketing

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Affiliate Marketing What is Affiliate Marketing ? Affiliate marketing is an online sales tactic that lets a product owner increase sales by allowing others targeting the same audience—“affiliates”—to earn a commission by recommending the product to others. At the same time, it makes it possible for affiliates to earn money on product sales without creating products of their own. Simply put, affiliate marketing involves referring a product or service by sharing it on a blog, social media platforms, or website. The affiliate earns a commission each time someone makes a purchase through the unique link associated with their recommendation. Done well, this performance-based opportunity can become an important part of your business by netting you a healthy income. How does affiliate marketing work ? To participate in an affiliate marketing program, you’ll need to take these five simple steps: Find and join an affiliate program Choose which offers to promote Obtain a u

What us Copyright

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Copyright Copyright  is the  exclusive right , given to the creator of a  creative work , to reproduce the work, usually for a limited time. [1] [2] [3] [4] [5]  The creative work may be in a literary, artistic or musical form. Copyright is intended to protect the original expression of an idea in the form of a creative work, but not the idea itself. [6] [7] [8]  A copyright is subject to  limitations based on public interest considerations, such as the  fair use  doctrine in the United States. Some jurisdictions require "fixing" copyrighted works in a tangible form. It is often shared among multiple authors, each of whom holds a set of rights to use or license the work, and who are commonly referred to as rights holders. [ citation needed ] [9] [10] [11] [12]  These rights frequently include reproduction, control over  derivative works , distribution,  public performance , and  moral rights  such as attribution. [13] Copyrights can be granted by public law and are in

Traditional and Digital marketing

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Traditional marketing  doesn't allow direct interaction with customers, whereas  digital marketing  offers a higher level of engagement and interaction. Whether it is through  social media comments or email messages, your target audience is instantly connected with you through various  digital marketing  channels. Traditional marketing is a type of marketing that is hard to ignore and includes the traditional ads we encounter on a daily basis. Many of the common and most tried offline marketing tactics come under the following five major categories: Print (magazines, newspapers, etc.) Broadcast (TV, radio, etc.) Direct Mail (catalogues, postcards, etc.) Telephone (telemarketing, sms marketing, etc.) Outdoor (billboards, fliers, etc.) Traditional marketing may have evolved over the past few decades, but the fundamental aspects remain the same. The selling techniques that we use today heavily rely on the infamous four P’s of marketing: product, price, place, and p